Corp ID guidelines
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- PaulM74
any examples of concise ID guidelines for small-to-med businesses - 10-20 pages..? I need to explain to a client what they are for....
- detritus0
10-20 pages of brand guidelines for a small-medium sized business?
Really?
I'd got the CV route here — "if you can't stick it on a side of A4.."
- goldieboy0
sending you an email
- foz0
- scribbler0
Here ya go - loads here to download as PDFs
- melq0
- gramme0
@ detritus, 10–20 pp. for a small/medium business is not at all unreasonable. A good brand standards manual will have very brief, but thoroughly illustrated information on each page. So it's not like 20 pages of dense copy. It's easier for people to digest than a single sheet.
Plus, if they have in-house designer(s) or would be likely to work with other outside designers, then it's better to err on the side of exhaustiveness.
I once did a 70 page brand book for a church. Now THAT was overkill. :)
- Miesfan0
The Barbican manual and more...
http://issuu.com/bondo/docs/theb…