Logo/Branding question...

Out of context: Reply #5

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• boobs0

  Does "Target" say "Department Store." Does "Exxon" have anything to do with "Gasoline?"

  The name doesn't have to mesh with the basic business. Try not to think so literally. Think metaphorically.

  boobs 0Permalink

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  • yes Exxon does have something to do with OilEtype
  • metaphorically; like your name boobs; a metaphor for something much larger...plash

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