moodboards

Out of context: Reply #13

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• utopian0

  When I first started creating moodboards a few years ago for the first time, I though they where also a load of crap and a bunch of BS... Well, besides the clients loving them and spending a boat load of money on creating them, moodboards actually set the tone for the project and you often will get "buy-in" particularly on a large project from the client.

  Creating moodboards beats creating (2 to 5) random concepts out of your ass, and then having client tell you to GFY.

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  • <Gucci
  • i agree. but do u find it only helps on the sign off and actual project still is full of clusterfucks because client still saw something totally differentdeathboy
  • it seems like a extra step and waste of money for me most of the time. moneys good but i hate knowing it is a waste of timedeathboy

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